Taking your freelance career to the next level

by Viv Cole on March 25, 2026

On 24th March I spoke at Brighton Learning Futures, sharing tips & best practices for strategically navigating a freelance career.


Although this isn’t typical professional services fare, I’m mentioning this here as you may know someone who is contemplating going freelance and here’s a helpful route map.

For more depth about this model, see https://ldfreespirits.com/to-freelance-or-not-to-freelance-now-theres-a-question/

Thanks To Runway East and Silicon Beach for hosting and Brighton Learning Futures for the opportunity to speak.

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A provocation for learning platform owners

by Viv Cole on November 11, 2024

“Why would a person spend 5 minutes searching on your learning platform for a 10 minute module of generic content…when they can spend two minutes writing good prompts into Gen AI and get a credible personalised answer?”

I raised this provocative question on Fosway’s Digital Realities webinar on 5 November 2024. I thought I should offer some answers….and apologise for introducing yet another acronym…

Gen AI offers answers to the ‘long tail’ of learning needs, which means that L&D should be laser-focused on providing the experiences and resources that are most important to the organisation. There’s probably lots of content on your learning platform (LMS and/or LXP) which is seldom used.

Looking across the vast range of learning content, resources and experiences, I argue that there are six reasons why subject matter deserves to be on your learning platform:

Mandatory

As part of your organisation’s ‘licence to operate’ there are certain legal/regulatory requirements that it needs to evidence that people know (or have seen).

Unique

Subject matter that is specific to your organisation and its context, such as knowledge and terminology crucial to its strategy, values, culture and ways of working.

Recalled

Something so important to a person’s role that they need to be able to recall it rather than look it up e.g. part of a sales script.

Approved

As Gen AI is known to ‘hallucinate’ answers, there are some subject matters that your organisation will want to approve as correct, rather than risk that customers rely on this information and complain/sue.

Growth

Where there is a group of people taking on similar responsibilities/getting promoted, defined learning journeys ensure consistency and saves time e.g. onboarding, stepping up for first manager roles.

Efficiency

Rather than having individuals all searching for similar answers, providing the answers to common issues saves time. You can get relevant insights and data by consulting employees and prompt intelligence (analysis of the organisation’s Gen AI prompts and outputs).

Next steps

To help you remember these six criteria, think MURAGE, the arcane word for a tax levied for repairing or building a town’s walls!

If the subject matter of a course or resource doesn’t meet one of more of MURAGE, have the right governance processes to retire it from your learning platform.

I like to help organisations refine their L&D strategy to improve their employee experience. Contact me if that’s a conversation you’d like to continue.

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Chat GPT kills formal learning?

May 11, 2023

Similar to when Google first became integrated into our daily work life, it will take time for people to become familiar with ChatGPT’s capabilities and how to use it effectively. I believe that concerns about ChatGPT making formal learning obsolete are unfounded. The picture is more nuanced and so it helps to be clear about […]

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L&D’s canteen of dreams?

April 4, 2023

We bought our LXP as the canteen was running out of capacity – we needed a vending machine for people in the queue to stop them getting too hungry and noisy

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Three things L&D can learn from the theme park user experience

October 7, 2022

I was lucky enough to holiday with my family at Disney World and Universal in Florida this Summer. As well enjoying the adrenalin, with my background in learning design, I couldn’t help myself from noticing some change management good practice that L&D could borrow. A big feature of each theme park experience is queues and […]

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So why does your organization want a Learning Experience Platform (LXP)?

March 31, 2022

I recently ran a round table session for Filtered’s CLO Coffee Club titled “Deploying an LXP with your eyes wide open”. The aim of the session to give L&D leaders a realistic understanding of the change management and governance inputs needed for success in LXP implementation. Whether you are buying the LXP or have inherited […]

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Viv’s 10L interview

August 6, 2021

I enjoyed the opportunity to be interviewed by Myles Runham https://mylesrunham.com/2021/08/05/10l-viv-cole/ Some thought-provoking questions, flattered to join esteemed interviewees and an opportunity to inflict one of my holiday snaps on the world.

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12 performance consulting questions for L&D

April 12, 2021

Whether you use 5Di, ADDIE or another model for learning design, here are the 12 questions I’ve found most important to ask at the start of a learning and development project (and validated with my network via LinkedIn): 1. Who is the target audience? (total numbers and segments)2. What would success look like? (evidence/metrics before […]

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Five valuable benefits that the disaggregation of training risks destroying

November 2, 2020

Face to face (F2F) training has sharply decreased owing to Covid. The longer that lockdowns drag on, the more that organisations will question if they ever will return to using F2F training. Most discussion has focused on which parts of the formal F2F learning experience can be replicated using other digital channels e.g. virtual classroom. […]

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Save yourself lots of time by not reading self-help books?

August 10, 2020

Over the years I’ve enjoyed/been guilty of reading many self-help books and the lockdown has been an opportunity to read several more. Chris Taylor distils the advice from hundreds of self-help books into 11 pieces of advice:

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